DIRECTV tasked us with introducing The Hello Sunshine channel, a new partnership with AT&T and Reese Witherspoon's production company. 

This channel is meant to celebrate and inspire women around the world. Therefore, our spot is a ripple effect of inspiration showing that one woman's success inspires other women to succeed too. We worked with the legendary directory Jaci Judelson.

We traveled to Reese’s office in California and pitched the spot to her. The rest is history.